Preparation (and a great team of advisors) is key to a successful business sale. Advice for business owners on how to deal with online slander. Social media’s reach has expanded to include national intelligence.
By: Chris Younger, ColoradoBiz Magazine
My firm has worked closely with Chris on a number of business sales. His thoughts on approaching this complex undertaking are spot on.
“Selling a business is a process - like any other business process, if it is executed according to well-defined and tested steps and procedures by someone with a lot of relevant experience, you tend to get predictable results. Conversely, if it is executed on an ad hoc basis by someone with limited or no experience, you also tend to get predictable results.”
By: Karen E. Klein, Bloomberg Businessweek
A tough and growing problem for business. Your business should have a plan for dealing with it, and sue the $%^*! is rarely the best option – defamation suits can even backfire.
“While a crop of online reputation management services has surfaced in recent years, fighting back is costly and time consuming. It is difficult to find the source of many complaints, short of a federal court order, and when they surface they most often come from competitors or fired employees. Complaint boards and watchdog websites tend to repost content, so one grumble may appear like a systemic problem.”
By: Kimberly Dozier, Associated Press
National intelligence is making the most of social media – your business should too. The CIA can judge the mood of a region; you can judge the mood of your potential customers or the background of potential employees, only check with your lawyer for the limits on what you can do.
“From Arabic to Mandarin Chinese, from an angry tweet to a thoughtful blog, the analysts gather the information, often in native tongue. They cross-reference it with the local newspaper or a clandestinely intercepted phone conversation. From there, they build a picture sought by the highest levels at the White House, giving a real-time peek, for example, at the mood of a region after the Navy SEAL raid that killed Osama bin Laden or perhaps a prediction of which Mideast nation seems ripe for revolt.”
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